The New Face of SEO, More Personal than Ever

SEO is about to become even more important with the latest algorithm changes and updates from top search engines like Google. For quite some time now, SEO has already been a huge part of the marketing campaigns of many large, multinational companies, but with the latest changes, even small businesses will have to start incorporating SEO techniques if they want to stay afloat. Therefore, here is a quick summary—and a solution—for competing for organic clicks with today’s “new face of SEO.”One of the most promising among the updates is the personalized search results of Google, wherein a search result is influenced greatly by your search history, location, and social connections or friends list. The new face of SEO focuses more on how people engage with a brand, product, or service.  This can benefit a business that is targeting a specific group of people since it will make you more relevant within a small circle of people sharing common likes.

Another important change that has occurred is the wide use of smartphones and tablets. When people need information of any kind, all they have to do is take out their phones and do a quick search. This is highly beneficial for smaller businesses that can only cater to a specific location. Why? Because people now attach specific locations to their searches (ex.  Baltimore SEO, or best burger New York). This will give local small- to medium-sized businesses the chance to attract more customers that are within their area, simply by making sure that they rank on a specific keyword and location.