SEO In 2015: What You Need To Know

Baltimore business owners who want to optimize their conversion rates can greatly benefit from the services of the right SEO company. SEO experts remain cognizant of the latest online marketing trends in order to develop and consistently optimize their clients’ digital marketing campaign. Here are two of the most effective practices SEO specialists utilize:

LEGOs and the Basics of Content Marketing

The LEGO Movie (2014) grossed more than $468 million worldwide over its eight-month run, making it one of the highest-grossing films of 2014. In fact, in its opening weekend alone, it recouped the production budget with $69 million. By comparison, the second highest-grossing film during that same weekend, The Monuments Men (2014), only grossed less than a third.

The movie turned out to be LEGO's ace-in-the-hole in its marketing campaign. Following the movie's debut in February 2014, new backlinks swelled to almost 30 times the backlinks last year. All the talk about the movie raked in a lot of links to the LEGO website. Children have been playing the blocks in the past, and thanks to the movie’s widespread popularity, they're more likely to play with them again today.

SEO experts deconstructed this marketing coup and explained that it had fulfilled the five basic elements of content marketing: