Online Leads: Marketing Your Business for Tomorrow

Internet-based technology continues to advance the way business interact with clients and prospects for the better and the opportunity  for generating additional revenue increases. , . Thanks to mobile devices, consumers are now capable of looking for the products or services they need, regardless of where they are. Just remember to reformat your business’s web site so it will function on mobile devices. That way, consumers can find you while they’re on the road.

It's this influence on today's culture that should drive businesses to focus on more easy-to-use technology tools for internet marketing, such as search engine optimization (SEO). In most cases, internet-marketing technology proves more valuable to a company than any television or radio spot.

Nevertheless, many companies cling to the same old, boring marketing channels that they’ve used forever – or worse, they don’t do any online marketing at all. “Fifty-five percent of small businesses don't have a website”, indicates a study by Google and research company Ipsos.

Continued Growth of eCommerce

The value of eCommerce includes more than simply buying products from a website. It includes any method of spending money through online practices. Since the Internet became a public fixture in the 1990s, online sales continued to climb. According to studies, eCommerce may surpass two trillion dollars in sales by 2017.

Virtually any business platform is capable of benefiting from increased spending online, whether it's  ad revenue from other businesses or direct purchases. Like any new business endeavor, you need to set goals to succeed. Do you plan to sell existing product to existing customers, to new customers, or new products through new channels? Once you establish your goals, you need a plan for implementing them and tracking performance.  Localized Marketing Through Technology

Electronics, such as Smartphone’s, tablets and laptops, provide a channel for people to search for local businesses on the Internet without opening a traditional phone book. Search engines are constantly developing algorithms and capabilities for these searches to be more relevant to an individual’s geographical position. This means that companies that don't have an online presence, or other digital marketing capability to promote themselves online, may be missing out on direct sales from consumers looking for their services or products online.

To effectively start localized marketing, it’s essential that you identify those search terms people use when searching for businesses in your area. You’ll need to experiment with keyword combinations on your website and track those giving you the highest conversions.

Our advice for the small business owner who keep doing business the same way you always have is that it’s likely that your business will soon become irrelevant. . Many businesses are hung up on using these technologies effectively, which is why they seek expert digital marketing advisor.