Promoting Your Practice Online with SEO

After you worked hard to graduate from dentistry school and completed other certifications to finally become a qualified dental practitioner, you still have to exert just as much effort to promote your practice. So when it comes to internet marketing; especially now in an age of online communications, how will you get potential patients to find you? 

It may not be obvious! However, over 70% of people searching for dental care turn to the internet to find a profile of a local dentist that appears in search engine results.  Search engine optimization, or SEO, is a key element in that endeavor, and a Baltimore SEO company can  help you achieve your goals. 

Here are some strategies that are critical to making your business stand out with SEO. 

Location Tracking – Many patients prefer dental offices that are no more than a few minutes away from their home and will allow booking of appointments over the phone or through the practice’s website. To this end, you will have to submit your business’ contact details to online directories or listings, as well as post them in a section of every page on the website. The details will be accounted for in a mapping system on the search engine.

Keywords – All of your website’s content should be based around specific keywords, but it’s not advised that the keyword is placed so many times in each content piece. Search engines can penalize the page for keyword stuffing.

Content – The content information must be well-written and informative, as people need further convincing on why they should book appointments with you. 

If your website isn’t optimized for SEO, your dental business could get lost in the search. Work with an SEO expert who will identify search phrases that will drive local traffic for you.

Best of Both Worlds: Baltimore SEO Marketing and Content Marketing

In this day and age of advertising, it seems digital marketing techniques are over taking traditional advertising methods. Traditional content marketing used to be king back in the day, but now it has been merged with digital online marketing. While they may be two different beasts, it doesn’t mean that they can’t work together. Whatever the channel may be, content needs to be compelling to reach today’s audience. When it comes to content marketing, choosing a right strategy is really all about knowing your audience and your media platform. The combination of Baltimore SEO marketing and high quality content marketing is a great match, and one that makes for a successful marketing campaign.
http://www.enhancetrafficmarketing.com/best-of-both-worlds-baltimore-seo-marketing-and-content-marketing/

A Guide to Choosing Your SEO Partner

You’ve got a challenge!  You’re ready  to start incorporating SEO into your digital marketing strategy and you’ve been tasked with hiring an SEO firm to provide online marketing services, Finding the right SEO partner is important to making your venture productive. Your problem: Considering the vast number of companies offering SEO and  related services, , how will you be able to find one you can truly rely on to help grow your business?  Note that bad SEO practices employed by dubious firms can send you far down the search engine rankings. Yet! Some can deliver while others can’t. 

Here’s what you need to do  when choosing an SEO agency :

Investigate its background. Do not base your judgment only on what is presented before you. A nice-looking website does not a good SEO agency make. Ask for a list of projects they’ve done for present and past clients. If possible, interview some of these clients to know about their partnership with the agency. Hint:  that some may give biased feedbacks,  if most of the clients you interview say the same things, take that as a red flag.