SEO: Earning Backlinks for Your Law Firm Website

One key component on any SEO campaign strategy is earning and increasing the number of quality backlinks for your website. The significance of finding external websites and for linking to the content of the website of a legal professional or law firm is almost impossible to overestimate. This also remains to be one of the most daunting tasks in any campaign, for not only does it take much time, but it also entails sustained effort on your part to succeed. Doing these steps with the services of an SEO professional can greatly help in increasing backlinks for your website and win against your competitors.

Guest Blogging

Though this is not among the most foolproof ways in building links, it’s still a great strategy as long as you take great care in choosing the sites you wish to guest blog on. It always helps to check the site’s backlink profile, domain authority, and page rank, or you can stick to posting on blogs relevant to your practice area. Trade links with other local attorneys or law firms that have a different practice area and  link requests  are a part of the SEO strategy of your law firm.

Citations and Easy Link Opportunities

They may be simple mentions of your law firm on another site, but these mentions carry some weight for your online marketing campaign, particularly if these sites allow law firms to insert links to their websites.

Social Media

Some law firms might see social media as an informal medium, yet it’s an effective way to generate exposure for your brand and get more traffic to your website. It is a comfortable and professional way to add a relatable “people-person” element to the client-facing profile of your firm that appeals the natural interests of your clients in working with people. It also helps to post relevant content on social media, since it’s more likely to have them shared across the web. This is why it’s best that you work with an SEO company that has social media optimization services for local businesses.