Talk of the Town: Local Buzz in SEO

Businesses that go online to market their products and services usually require targeting a specific area and generating “buzz” to create excitement in people. Buzz or “word-of-mouth marketing” is best described as “people talking about you.” How exciting to hear someone say…. “Have you heard about Ray’s new service?”

If no one knows about you, you’re going to fail. You need loyal customers – paying ones – in order to drive you to the top. There might be people out there just waiting for your product, but you need to get it in front of them!

Buzz must be generated locally through customer ratings and reviews, local listings, check-ins, and others. To create “buzz”, your company website should be updated to contain local contact information and location details. You need to get the word out. Get people talking on blogs !! It means that someone just told someone about you. And it stays there FOREVER.

Nowadays, people use local search to find what they are looking for and this has a great effect on website traffic and eCommerce - both in the real world and online. This is why it is important to have a local presence so it would be easy for people to find the company.

The usual objective of SEO campaigns is to optimize a website for general search results; search results in the business’ own location shouldn’t be overlooked. Though  having an online following is great, it is important to attract consumers who are near the physical shop as well. Use sound SEO techniques to cultivate the local community to build local buzz from the ground up, and your business will flourish as you hoped. Local Buzz services include local business listing, local check-in visibility, review publications, citation building, and many more.  All these aid towards generating a local buzz to make the business easier to find by people who are likely to buy its products or use its services.  When searching products and services through a search engine, the few top results would usually be the local results; this is exactly where a business wants to be. A vibrant local buying community is a clear sign that your search engine optimization initiative is working.