The Role of Website Auditing in SEO

The first step of almost every SEO campaign is auditing the target website. Much like an energy audit for your home, a website audit will let your marketing team know exactly what must be changed to make your site more effective. Here is a look at some of the signs that you might need a website audit and exactly how these audits are carried out.

Signs Your Site Needs an Audit
An audit is the single best way to dig deep into a website and discover exactly how to optimize it. Most business owners will want to consider a website audit when they notice that their website is no longer bringing in new traffic and then making conversions. Those that have found their website difficult to update, slow, or outdated should also think about having their site audited before restructuring their online marketing campaign.

What Is a Website Audit?
A website audit often begins with a look at the visual language of your site and how well it represents your company. The auditor will then begin hunting for technical errors such as 404 pages and broken links that could be hurting your page. Finding and removing duplicate content is also important as this issue will negatively impact your spot on the SERPs. Once the site has been systemically searched for errors, duplicate content, and other issues, you and your marketing team can begin creating a personalized SEO campaign from the ground up.