As everyone surely knows, Google is the world’s largest search engine. Not everyone knows, however, that the second-largest one is YouTube, which is also owned by Google. Given this connection between the two, ranking higher in Google search results can also be done by uploading and sharing videos on YouTube. The Growing Potential of Videos After mobile, video is perhaps the next big thing on the marketing landscape. In fact, video is now making up 64 percent of all internet traffic, and is projected to grow by as much as 80 percent in 2019. Even businesses are seeing potential on using videos as marketing tools, with an estimate of $7.77 billion being spent on online video advertising this year.
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