When it comes to search engine marketing, placement is everything. The first five positions in ea search engine results page net a majority of the traffic when someone searches a related keyword or phrase. The ballpark figure that they receive around 85 percent of all hits is fairly accurate. The problem is that search engine tactics constantly change, tweak, and alter the ways they see how one website relates to the rest of the Internet.
Staying on top of the way major search engines alter their sorting algorithms is a vital part of ranking within the top 5 search results. Some sites that were doing fine before Google Panda 4.1 another iteration of Google’s algorithm aimed at low-quality web content have faced dramatic drops in their rankings.— some online marketing brands saw upward of a 90 percent loss in their organic search footprint, according to Bright Edge.
One viable way to prevent your website from dropping in ranks is to employ a content strategy that provides benefits across the Internet as a whole. This means focusing on strategies to build links and content at the same time. These strategies can complement one another, which in turn makes changes to search engines that affect your website less than they would otherwise.
This stronger type of link building requires a significant amount of effort, but it often provides results that are both worth the extra time and money required. The best part is that the content that gets created can act as another way that visitors can find your website, which results in an even greater boost to your overall traffic and sales.
Ultimately, the changes you make to align your website content keeping pace with algorithmic changes will catapult your website from just having content to improve marketing performance.
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