After you
worked hard to graduate from dentistry school and completed other
certifications to finally become a qualified dental practitioner, you still
have to exert just as much effort to promote your practice. So when it comes to
internet marketing; especially now in an age of online communications, how will
you get potential patients to find you?
It may not
be obvious! However, over 70% of people searching for dental care turn to the internet
to find a profile of a local dentist that appears in search engine results. Search engine optimization, or SEO, is a key
element in that endeavor, and a Baltimore SEO company can help you achieve your goals.
Here are
some strategies that are critical to making your business stand out with SEO.
Location Tracking – Many patients prefer
dental offices that are no more than a few minutes away from their home and
will allow booking of appointments over the phone or through the practice’s
website. To this end, you will have to submit your business’ contact details to
online directories or listings, as well as post them in a section of every page
on the website. The details will be accounted for in a mapping system on the
search engine.
Keywords – All of your
website’s content should be based around specific keywords, but it’s not
advised that the keyword is placed so many times in each content piece. Search
engines can penalize the page for keyword stuffing.
Content – The content information
must be well-written and informative, as people need further convincing on why
they should book appointments with you.
If your website
isn’t optimized for SEO, your dental business could get lost in the search. Work with an SEO expert who will identify
search phrases that will drive local traffic for you.
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