Businesses that go online to
market their products and services usually require targeting a specific area
and generating “buzz” to create excitement in people. Buzz or “word-of-mouth
marketing” is best described as “people talking about you.” How exciting to
hear someone say…. “Have you heard about Ray’s new service?”
If no one knows about you,
you’re going to fail. You need loyal customers – paying ones – in order to
drive you to the top. There might be people out there just waiting for your
product, but you need to get it in front of them!
Buzz must be generated
locally through customer ratings and reviews, local listings, check-ins, and
others. To create “buzz”, your company website should be updated to contain
local contact information and location details. You need to get the word out.
Get people talking on blogs !! It means that someone just told someone about
you. And it stays there FOREVER.
Nowadays, people use local
search to find what they are looking for and this has a great effect on website
traffic and eCommerce - both in the real world and online. This is why it is
important to have a local presence so it would be easy for people to find the
company.
The
usual objective of SEO campaigns
is to optimize a website for general search results; search results in the
business’ own location shouldn’t be overlooked. Though having an online following is great, it is
important to attract consumers who are near the physical shop as well. Use
sound SEO techniques to cultivate the
local community to build local buzz from the ground up, and your business will
flourish as you hoped. Local Buzz services
include local business listing, local check-in visibility, review publications,
citation building, and many more. All
these aid towards generating a local buzz to make the business easier to find by
people who are likely to buy its products or use its services. When searching products and services through a
search engine, the few top results would usually be the local results; this is
exactly where a business wants to be. A vibrant local buying community is a
clear sign that your search engine optimization initiative is working.
